The 2012 Marketing Plans of the Best Firms

A new study by CPA Trendlines shows that high-performing firms and low-performing firms are following markedly divergent marketing and practice development strategies as they battle through a sluggish economy. The study shows trends within the profession, but also distinguishes between high-performing firms and low-performing firms.

The study shows trends within the profession, but also distinguishes between high-performing firms and low-performing firms. In this study, high performing firms are far more likely than low performing firms to enjoy marketing successes. The data for this report was gathered over the course of more than two years and includes the responses of about 5,788 practitioners. The margin of error is plus or minus about two percentage points at a 95 percent confidence level.

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